Unlocking Impact: Venture Go-To-Market-Playbook

This course provides a practical roadmap for transforming social science, humanities, and arts (SHAPE) research into impactful ventures. Learn how to navigate the commercialisation journey, from identifying the right market route to securing funding, all through real-world examples and proven strategies.

This self-learning course has been created from outputs from the Aspect community, largely through Aspect Testbed project findings. The Aspect Testbed provides seed funding for Aspect members to collaborate and develop joint learnings. Many of the documents referenced in this course are the products of these collaborations, and details of the collaborating parties are displayed in the documents. To find out more about the Aspect Testbed visit: https://aspect.ac.uk/testbed/