Knowledge ExchangeResearch ImpactResearch CommercialisationImpact StorytellingStrategic Communication

Communicating Knowledge Exchange and Impact

This course equips university staff and academics with the essential skills to clearly, responsibly, and strategically communicate their knowledge exchange, commercialisation, and impact activities. Learn to transform research outcomes into compelling narratives, tailor messages for diverse audiences, and build robust communication assets that enhance your institution's reach and influence.

This self-learning course has been created from outputs from the Aspect community, largely through Aspect Testbed project findings. The Aspect Testbed provides seed funding for Aspect members to collaborate and develop joint learnings. Many of the documents referenced in this course are the products of these collaborations, and details of the collaborating parties are displayed in the documents. To find out more about the Aspect Testbed visit: https://aspect.ac.uk/testbed/

 

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Created by

Sean Farran

What's inside

6 modules · 38 items

1

Laying the Foundation for Impactful Narratives

3 sections · 6 items

2

Building a Toolkit for Reusable Communication

3 sections · 6 items

3

Mastering Audience-Centric Communication Strategies

3 sections · 6 items

4

Practical Application: Crafting and Refining Impact Stories

3 sections · 6 items

5

Ensuring Quality and Responsible Dissemination

3 sections · 6 items

6

Integrating Communication into Institutional Impact Culture

4 sections · 8 items